Finance

Walmart markets guns as back-to-school items

Walmart: Save money, shoot guns.

Parents shopping at one of the retail giant’s stores in Indiana got an eye-opening surprise on Wednesday — when they stumbled upon a back-to-school display featuring an array of firearms.

“Own the school year like a hero,” the display said.

The words were posted on a sign directly above a glass gun case, which was filled with various hunting rifles.

Needless to say, the move didn’t sit well with social media users.

“Oh @Walmart,” tweeted Ismail Kidd Noorzai, who posted a photo of the dastardly display.

“What are you suggesting,” wrote user @ZijZ.

“Must be grizzly bear season in the schools again. Right, #BetsyDevos?” another said.

Walmart later apologized for the sign and said it had been removed “as soon as we found out the store location.”

“This is horrible,” the company said in a tweet. “We’re so sorry for this mistake.”

A spokesperson told CNNMoney that Walmart was “not happy” with what happened at the location in Evansville, Indiana — and that they were “working diligently” to find out who was responsible.

“This REALLY isn’t acceptable,” the company tweeted. “We’re looking into how this could have happened.”

Walmart has had a bad track record in the past when it comes to its marketing.

Last year, a Panama City Beach location came under fire after one of its employees stacked boxes of Coca-Cola to resemble the World Trade Center before the anniversary of 9/11.

In 2014, the retail giant was forced to apologize for selling “fat girl costumes” on its website.

“Truth in advertising, not always the best idea,” wrote one Twitter user.

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