Walmart markets guns as back-to-school items

Walmart: Save money, shoot guns.

Parents shopping at one of the retail giant’s stores in Indiana got an eye-opening surprise on Wednesday — when they stumbled upon a back-to-school display featuring an array of firearms.

“Own the school year like a hero,” the display said.

The words were posted on a sign directly above a glass gun case, which was filled with various hunting rifles.

Needless to say, the move didn’t sit well with social media users.

“Oh @Walmart,” tweeted Ismail Kidd Noorzai, who posted a photo of the dastardly display.

“What are you suggesting,” wrote user @ZijZ.

“Must be grizzly bear season in the schools again. Right, #BetsyDevos?” another said.

Walmart later apologized for the sign and said it had been removed “as soon as we found out the store location.”

“This is horrible,” the company said in a tweet. “We’re so sorry for this mistake.”

A spokesperson told CNNMoney that Walmart was “not happy” with what happened at the location in Evansville, Indiana — and that they were “working diligently” to find out who was responsible.

“This REALLY isn’t acceptable,” the company tweeted. “We’re looking into how this could have happened.”

Walmart has had a bad track record in the past when it comes to its marketing.

Last year, a Panama City Beach location came under fire after one of its employees stacked boxes of Coca-Cola to resemble the World Trade Center before the anniversary of 9/11.

In 2014, the retail giant was forced to apologize for selling “fat girl costumes” on its website.

“Truth in advertising, not always the best idea,” wrote one Twitter user.


Most Popular

To Top